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What to Build First When the Hot Home Badge Is Failing
The explicit call most candidates avoid — what to instrument first and what to cut.
THE QUESTION
How do you measure success of the Hot Home feature in Redfin?
You've defined success and built the measurement framework. Now the hardest question: given real constraints, what do you actually build first — and what do you explicitly cut?
DECISION 1 OF 2
You have 2 engineers and one quarter. The prediction accuracy is reasonable but trust metrics show buyers are losing confidence over time. What do you build first?
THE PLAYBOOK
WHAT THIS QUESTION IS REALLY ASKING
This question is really asking whether you can make a defensible prioritisation call under real constraints — and whether you have the clarity to name what you're cutting and why.
HOW TO THINK ABOUT IT
When you face an execution question, start from the diagnosis you've already done. What does the measurement framework tell you the root cause is? Build toward that root cause, not toward the most visible symptom. Then name one explicit cut — not because it's unimportant, but because the constraint forces a choice and pretending otherwise isn't a strategy.
THE ANALOGY
"Prioritisation without explicit cuts is like packing for a trip by listing everything you want to bring — the discipline is in what you leave behind, not what you include."
EXPLORE FURTHER
Once you can make defensible cuts in a single-feature context, the harder version is cross-team prioritisation — when the cut you're making affects another team's roadmap. How do you make that call without authority?
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