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Execution & Trade-offs

What to Build First When the Hot Home Badge Is Failing

The explicit call most candidates avoid — what to instrument first and what to cut.

THE QUESTION

How do you measure success of the Hot Home feature in Redfin?

Interactive content coming soon.

Key Takeaways

01

For prediction features, measure accuracy of the prediction before engagement with it — engagement without accuracy is a vanity metric.

02

Separate stakeholder success metrics — buyer utility and seller satisfaction can conflict, and blending them hides the tension.

03

Measure trust decay through repeat behaviour — trust erodes slowly then breaks suddenly.

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