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Metrics & Measurement

The Three Metrics Redfin's Hot Home Actually Needs

Accuracy, utility, and trust — why you need all three and why most measurement frameworks only get one.

THE QUESTION

How do you measure success of the Hot Home feature in Redfin?

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Key Takeaways

01

For prediction features, measure accuracy of the prediction before engagement with it — engagement without accuracy is a vanity metric.

02

Separate stakeholder success metrics — buyer utility and seller satisfaction can conflict, and blending them hides the tension.

03

Measure trust decay through repeat behaviour — trust erodes slowly then breaks suddenly.

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